Merrill told CTV the free app allows customers to easily discover regional and provincial products.
“The search results come back in a map form so you can see what’s close to you (or) what might be a day’s drive away, so that you can plan your Sunday afternoon with the family,” she said.
Merrill said one of the strongest arguments for buying local is economic.
“Supporters, our neighbours, and our friends who are farmers and producers keeps money circulating right in our communities and keeps jobs right here at home,” she said.
Owners at an organic apple orchard outside Fredericton wanted to be a part of the app. They say it’s helping the buy local movement pick up steam.
“I think there certainly is growth and something like the app will help to encourage that growth, and to spread the good news about our province and pride in our products,” said organic apple farmer Marieka Chaplin.